(01).
OVERVIEW
Korian is a leading European provider of care and assistance services.
Its goal is to put the Person at the center, offering welcoming, safe, and efficient care facilities, and an integrated network of services dedicated to the health and well-being of the most vulnerable individuals and those in need of healthcare support.
(02)
STRATEGY
We redefined the Group's digital presence to communicate the brand and its business lines in a consistent manner.
Main objective: to offer the best possible user experience to different buyer personas, each with specific needs, behaviors, and engagement methods across various channels.
(03).
SEO AND CONTENT STRATEGY
Production of optimized articles to strengthen the site's positioning, increasing its authority and relevance on specific industry topics.
This initiative not only enriched the user experience but also expanded the reach of the online audience.
(04).
SOCIAL MEDIA
We developed a shared editorial strategy for Korian Group's local facilities, with the goal of enhancing their local presence and transforming social profiles into channels capable of engaging with the public and providing relevant information.
Each editorial plan includes educational, informative, and in-depth content, designed to showcase the strengths of individual facilities, also from a commercial perspective.
(05).
MARKETING STRATEGY
An integrated performance marketing strategy was developed, with the goal of supporting the online booking funnel and increasing the generation of qualified leads for individual Korian Group facilities.
A multi-channel strategy, designed to deliver concrete and measurable results.