(01).
OVERVIEW
Poliform represents the excellence of Italian design, offering complete and customizable furnishing solutions designed for an international audience attentive to elegance, quality, and functionality.
Throughout our collaboration, we have contributed to the evolution of its digital ecosystem, strengthening the brand's global presence through strategies and tools capable of enhancing its identity and vision.
(02)
A NEW WEBSITE
An omnichannel vision
We designed and developed the new Poliform.it platform with the goal of combining storytelling, product, and performance. The site reflects the brand's image and boosts its digital engagement, offering a fluid, intuitive, and personalized browsing experience designed for both end consumers and industry professionals.
This approach has turned the site into a strategic asset, integrated with SEO, CRM, and digital marketing activities for a truly omnichannel vision.
The result was the creation of an intuitive and engaging user journey to maximize conversions and strengthen the brand's digital presence globally.
(02)
B2B RESERVED AREA
To support the relationship with customers and partners, we created a reserved area to collect and organize strategic content, tools, and information. This space allows the sales network and professionals to easily access up-to-date materials, such as technical documentation, training content, drawings, catalogs, and videos.
Integration with external services and a centralized user database, structured as a true CDP, allows for more efficient and strategic relationship management, while simultaneously improving internal productivity and the effectiveness of marketing actions.
We have supported Poliform's digital communication activities through an integrated approach where creativity and data combine to generate concrete results. From social media campaigns to search engine presence, through to newsletters and CRM management, every action is oriented toward building meaningful relationships and strengthening the brand's storytelling.