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OVERVIEW
Isamaya Beauty is the global luxury brand that challenges traditional beauty standards through a provocative, technical, and gender neutral aesthetic. Founded on the visionary vision of Isamaya Ffrench, the brand merges industrial influences and bold design to offer products that are not simply makeup tools, but true objects of art and individual expression.
Every Isamaya creation is born to break the mold, but above all to celebrate an idea of beauty free from all boundaries.
This is where we started:
From the desire to translate a disruptive visual identity into global commercial success, navigating ultra-competitive markets and the language of contemporary luxury.
Over time, our collaboration has focused on launching and expanding the brand in the UK and USA markets, markets where audiences demand not only quality, but an authentic and powerful narrative. We built a strategic path that placed Isamaya's uniqueness at the center: the alchemy between extreme design, professional performance, and an unconventional creative vision.
We chose an approach that integrated a bold video strategy with impactful media planning, capable of reaching the international premium target on the most relevant channels.
From managing full-funnel campaigns on Google and YouTube to optimizing the e-commerce experience, every action was data-driven to transform provocation into growth, establishing the brand as an absolute reference point in the luxury and genderless segment.
The result?
A 250% increase in online traffic and a significantly enhanced ROAS, which consolidated the brand as a new icon of provocative luxury in the premium segments of the UK and USA.
