(01).
OVERVIEW
Pitti Immagine represents a single corporate identity that is expressed through international sub-brands, dedicated to trade shows and globally significant events such as Pitti Uomo, Pitti Bimbo, Filati, and Taste.
(02)
DIGITAL ECOSYSTEM
Our approach combined innovation and continuous experimentation, enhancing the distinctive characteristics of each sub-brand.
We thus created a new digital ecosystem capable of reflecting the richness and diversity of its events.
(03)
ANALYSIS AND WORKSHOPS
Through analysis and workshops, we developed customized content strategies, optimizing campaigns across social and digital channels to reach a global audience.
The result? Increased audience engagement for each event through tailored editorial plans for the different trade show channels, consolidating the brand identity across various markets.
