{"id":14660,"date":"2025-07-31T08:49:50","date_gmt":"2025-07-31T08:49:50","guid":{"rendered":"https:\/\/socialidea.it\/portfolio\/korian\/"},"modified":"2026-09-22T13:20:40","modified_gmt":"2026-09-22T13:20:40","slug":"clariane","status":"publish","type":"portfolio","link":"https:\/\/socialidea.it\/en\/portfolio\/clariane\/","title":{"rendered":"Clariane"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14660\" class=\"elementor elementor-14660 elementor-12464\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a655daa e-flex e-con-boxed convert--none bg--none no e-con e-parent\" data-id=\"a655daa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1afd222 e-con-full e-flex convert--none bg--none no e-con e-child\" data-id=\"1afd222\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e667587 elementor-widget elementor-widget-petextwrapper\" data-id=\"e667587\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"petextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"text-wrapper\">\n\n    <p class=\"text-p p-large no-margin \"> (01).\n<br>OVERVIEW<\/p>\n\n<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cee8678 e-con-full e-flex convert--none bg--none no e-con e-child\" data-id=\"cee8678\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f75321 elementor-widget elementor-widget-petextwrapper\" data-id=\"8f75321\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"petextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"text-wrapper\">\n\n    <p class=\"text-p p-large  \"data-animate=\"true\" data-animation=\"linesUp\" data-settings=\"{duration=1.5;delay=0;stagger=0.1;pin=false;pinTarget=;scrub=false;item_ref_start=top;window_ref_start=bottom;item_ref_end=bottom;window_ref_end=top;out=false;inserted=false}\"> Korian is a leading European provider of care and assistance services.<br\/><br\/>Its goal is to put the Person at the center, offering welcoming, safe, and efficient care facilities, and an integrated network of services dedicated to the health and well-being of the most vulnerable individuals and those in need of healthcare support.<\/p>\n\n<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-15d2550 e-con-full e-flex convert--none bg--none no e-con e-parent\" data-id=\"15d2550\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-19b9e97 e-con-full e-flex convert--none bg--none no e-con e-child\" data-id=\"19b9e97\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2468af1 elementor-widget elementor-widget-pesingleimage\" data-id=\"2468af1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pesingleimage.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n        <div class=\"single-image single--image\" data-anim-image=\"true\" data-animation=\"block\" data-animation-direction=\"left\" data-settings=\"{duration=1.5;delay=0;stagger=0.1;pin=false;pinTarget=;scrub=false;item_ref_start=top;window_ref_start=bottom;item_ref_end=bottom;window_ref_end=top;out=false;start_scale=;end_scale=;inner_scale=true;block_direction=left;mask_start=}\">\n\n                                                <img decoding=\"async\" src=\"https:\/\/socialidea.it\/wp-content\/uploads\/2025\/07\/Web-1920-\u2013-134-1.png\" title=\"Web 1920 \u2013 134 (1)\" alt=\"Web 1920 \u2013 134 (1)\" loading=\"lazy\" \/>\n                    \n\n                        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04912a8 elementor-widget elementor-widget-pesingleimage\" data-id=\"04912a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pesingleimage.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n        <div class=\"single-image single--image\" data-anim-image=\"true\" data-animation=\"block\" data-animation-direction=\"left\" data-settings=\"{duration=1.5;delay=0;stagger=0.1;pin=false;pinTarget=;scrub=false;item_ref_start=top;window_ref_start=bottom;item_ref_end=bottom;window_ref_end=top;out=false;start_scale=;end_scale=;inner_scale=true;block_direction=left;mask_start=}\">\n\n                                                <img decoding=\"async\" src=\"https:\/\/socialidea.it\/wp-content\/uploads\/2025\/07\/seo-clariane.png\" title=\"seo clariane\" alt=\"seo clariane\" loading=\"lazy\" \/>\n                    \n\n                        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ef8aed9 e-con-full e-flex convert--none bg--none no e-con e-child\" data-id=\"ef8aed9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66dc3a4 elementor-widget elementor-widget-pesingleimage\" data-id=\"66dc3a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pesingleimage.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n        <div class=\"single-image single--image\" data-anim-image=\"true\" data-animation=\"block\" data-animation-direction=\"right\" data-settings=\"{duration=1.5;delay=0;stagger=0.1;pin=false;pinTarget=;scrub=false;item_ref_start=top;window_ref_start=bottom;item_ref_end=bottom;window_ref_end=top;out=false;start_scale=;end_scale=;inner_scale=true;block_direction=right;mask_start=}\">\n\n                                                <img decoding=\"async\" src=\"https:\/\/socialidea.it\/wp-content\/uploads\/2025\/07\/clariane-strutture.png\" title=\"clariane strutture\" alt=\"clariane strutture\" loading=\"lazy\" \/>\n                    \n\n                        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8e3a989 e-flex e-con-boxed convert--none bg--none no e-con e-parent\" data-id=\"8e3a989\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-12e2271 e-con-full e-flex convert--none bg--none no e-con e-child\" data-id=\"12e2271\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e3d3a8f elementor-widget elementor-widget-petextwrapper\" data-id=\"e3d3a8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"petextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"text-wrapper\">\n\n    <p class=\"text-p p-large no-margin \"> (02)\n<br\/>STRATEGY<\/p>\n\n<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-28addfb e-con-full e-flex convert--none bg--none no e-con e-child\" data-id=\"28addfb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bfe926e elementor-widget elementor-widget-petextwrapper\" data-id=\"bfe926e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"petextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"text-wrapper\">\n\n    <p class=\"text-h3  no-margin \"data-animate=\"true\" data-animation=\"wordsUp\" data-settings=\"{duration=1.5;delay=0;stagger=0.04;pin=false;pinTarget=;scrub=false;item_ref_start=top;window_ref_start=bottom;item_ref_end=bottom;window_ref_end=top;out=false;inserted=false}\"> We redefined the Group's digital presence to communicate the brand and its business lines in a consistent manner.<\/p>\n\n<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-106f3f0 elementor-widget elementor-widget-petextwrapper\" data-id=\"106f3f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"petextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"text-wrapper\">\n\n    <p class=\"text-p p-large  \"data-animate=\"true\" data-animation=\"linesUp\" data-settings=\"{duration=1.5;delay=0;stagger=0.1;pin=false;pinTarget=;scrub=false;item_ref_start=top;window_ref_start=bottom;item_ref_end=bottom;window_ref_end=top;out=false;inserted=false}\"> Main objective: to offer the best possible user experience to different buyer personas, each with specific needs, behaviors, and engagement methods across various channels.\n<\/p>\n\n<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cb27c72 e-con-full e-flex convert--none bg--none no e-con e-parent\" data-id=\"cb27c72\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a882d86 elementor-widget elementor-widget-pesingleimage\" data-id=\"a882d86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pesingleimage.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n        <div class=\"single-image single--image\" data-anim-image=\"true\" data-animation=\"scale\" data-animation-direction=\"\" data-settings=\"{duration=1.5;delay=0;stagger=0.1;pin=false;pinTarget=;scrub=false;item_ref_start=top;window_ref_start=bottom;item_ref_end=bottom;window_ref_end=top;out=false;start_scale=0;end_scale=1;inner_scale=true;block_direction=;mask_start=}\">\n\n                                                <img decoding=\"async\" src=\"https:\/\/socialidea.it\/wp-content\/uploads\/2025\/07\/checkupprenotazione.jpg\" title=\"checkupprenotazione\" alt=\"checkupprenotazione\" loading=\"lazy\" \/>\n                    \n\n                        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fd5299b e-flex e-con-boxed convert--none bg--none no e-con e-parent\" data-id=\"fd5299b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fb13826 e-con-full e-flex convert--none bg--none no e-con e-child\" data-id=\"fb13826\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d3a1bba elementor-widget elementor-widget-petextwrapper\" data-id=\"d3a1bba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"petextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"text-wrapper\">\n\n    <p class=\"text-p p-large no-margin \"> (03).\n<br>SEO AND CONTENT STRATEGY<\/p>\n\n<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a32fdf1 e-con-full e-flex convert--none bg--none no e-con e-child\" data-id=\"a32fdf1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62e7022 elementor-widget elementor-widget-petextwrapper\" data-id=\"62e7022\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"petextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"text-wrapper\">\n\n    <p class=\"text-p p-large no-margin \"> Production of optimized articles to strengthen the site's positioning, increasing its authority and relevance on specific industry topics.\n<br\/><br\/>\nThis initiative not only enriched the user experience but also expanded the reach of the online audience.\n\n<\/p>\n\n<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dd43351 e-flex e-con-boxed convert--none bg--none no e-con e-parent\" data-id=\"dd43351\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b93b14 elementor-widget elementor-widget-pesingleimage\" data-id=\"4b93b14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pesingleimage.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n        <div class=\"single-image single--image\" >\n\n                                                <img decoding=\"async\" src=\"https:\/\/socialidea.it\/wp-content\/uploads\/2025\/07\/checkup-kormed.jpg\" title=\"checkup-kormed\" alt=\"checkup-kormed\" loading=\"lazy\" \/>\n                    \n\n                        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f770a98 e-flex e-con-boxed convert--none bg--none no e-con e-parent\" data-id=\"f770a98\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7b027c6 e-con-full e-flex convert--none bg--none no e-con e-child\" data-id=\"7b027c6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a874bc elementor-widget elementor-widget-petextwrapper\" data-id=\"6a874bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"petextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"text-wrapper\">\n\n    <p class=\"text-p p-large no-margin \"> (04).\n<br>SOCIAL MEDIA<\/p>\n\n<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f798e9 e-con-full e-flex convert--none bg--none no e-con e-child\" data-id=\"5f798e9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e56629a elementor-widget elementor-widget-petextwrapper\" data-id=\"e56629a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"petextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"text-wrapper\">\n\n    <p class=\"text-p p-large no-margin \"> We developed a shared editorial strategy for Korian Group's local facilities, with the goal of enhancing their local presence and transforming social profiles into channels capable of engaging with the public and providing relevant information.\n<br\/><br\/>\nEach editorial plan includes educational, informative, and in-depth content, designed to showcase the strengths of individual facilities, also from a commercial perspective.\n\n<\/p>\n\n<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4f3e0a0 e-con-full e-flex convert--none bg--none no e-con e-parent\" data-id=\"4f3e0a0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-710b6ea elementor-widget elementor-widget-pesingleimage\" data-id=\"710b6ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pesingleimage.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n        <div class=\"single-image single--image\" data-anim-image=\"true\" data-animation=\"mask\" data-animation-direction=\"\" data-settings=\"{duration=1.5;delay=0;stagger=0.1;pin=false;pinTarget=;scrub=true;item_ref_start=top;window_ref_start=bottom;item_ref_end=bottom;window_ref_end=top;out=false;start_scale=;end_scale=;inner_scale=;block_direction=;mask_start=square;square_start=inset(0% 50% 50% 0% round 50px);square_end=inset(0% 0% 0% 0% round 50px)}\">\n\n                                                <img decoding=\"async\" src=\"https:\/\/socialidea.it\/wp-content\/uploads\/2025\/07\/Web-1920-\u2013-135-1.png\" title=\"Web 1920 \u2013 135 (1)\" alt=\"Web 1920 \u2013 135 (1)\" loading=\"lazy\" \/>\n                    \n\n                        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0235e98 e-flex e-con-boxed convert--none bg--none no e-con e-parent\" data-id=\"0235e98\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ed74657 e-con-full e-flex convert--none bg--none no e-con e-child\" data-id=\"ed74657\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-353b39b elementor-widget elementor-widget-petextwrapper\" data-id=\"353b39b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"petextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"text-wrapper\">\n\n    <p class=\"text-p p-large no-margin \"> (05).\n<br>MARKETING STRATEGY<\/p>\n\n<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9841b48 e-con-full e-flex convert--none bg--none no e-con e-child\" data-id=\"9841b48\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9c2a006 elementor-widget elementor-widget-petextwrapper\" data-id=\"9c2a006\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"petextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"text-wrapper\">\n\n    <p class=\"text-p p-large no-margin \"> An integrated performance marketing strategy was developed, with the goal of supporting the online booking funnel and increasing the generation of qualified leads for individual Korian Group facilities.\n<br\/><br\/>\nA multi-channel strategy, designed to deliver concrete and measurable results.<\/p>\n\n<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"template":"","meta":{"_acf_changed":false,"footnotes":""},"project-categories":[36],"class_list":["post-14660","portfolio","type-portfolio","status-publish","hentry","project-categories-healthcare-pharma"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Clariane - Socialidea<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/socialidea.it\/en\/portfolio\/clariane\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Clariane - Socialidea\" \/>\n<meta property=\"og:description\" content=\"(01). OVERVIEW Korian is a leading European provider of care and assistance services. 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