{"id":14688,"date":"2026-04-24T09:50:37","date_gmt":"2026-04-24T09:50:37","guid":{"rendered":"https:\/\/socialidea.it\/portfolio\/isamaya\/"},"modified":"2026-07-27T15:47:44","modified_gmt":"2026-07-27T15:47:44","slug":"isamaya","status":"publish","type":"portfolio","link":"https:\/\/socialidea.it\/en\/portfolio\/isamaya\/","title":{"rendered":"Isamaya"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14688\" class=\"elementor elementor-14688 elementor-14362\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t<div class=\"elementor-element elementor-element-15d2550 e-con-full e-flex convert--none bg--none no e-con e-parent\" data-id=\"15d2550\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-19b9e97 e-con-full e-flex convert--none bg--none no e-con e-child\" data-id=\"19b9e97\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2468af1 elementor-widget elementor-widget-pesingleimage\" data-id=\"2468af1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pesingleimage.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n        <div class=\"single-image single--image\" data-anim-image=\"true\" data-animation=\"block\" data-animation-direction=\"left\" data-settings=\"{duration=1.5;delay=0;stagger=0.1;pin=false;pinTarget=;scrub=false;item_ref_start=top;window_ref_start=bottom;item_ref_end=bottom;window_ref_end=top;out=false;start_scale=;end_scale=;inner_scale=true;block_direction=left;mask_start=}\">\n\n                                                <img decoding=\"async\" src=\"https:\/\/socialidea.it\/wp-content\/uploads\/2026\/04\/beauty-isamaya.jpg\" title=\"beauty isamaya\" alt=\"beauty isamaya\" loading=\"lazy\" \/>\n                    \n\n                        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-81cc352 e-con-full e-flex convert--none bg--none no e-con e-child\" data-id=\"81cc352\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e49accd elementor-widget elementor-widget-pesingleimage\" data-id=\"e49accd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pesingleimage.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n        <div class=\"single-image single--image\" data-anim-image=\"true\" data-animation=\"block\" data-animation-direction=\"right\" data-settings=\"{duration=1.5;delay=0;stagger=0.1;pin=false;pinTarget=;scrub=false;item_ref_start=top;window_ref_start=bottom;item_ref_end=bottom;window_ref_end=top;out=false;start_scale=;end_scale=;inner_scale=true;block_direction=right;mask_start=}\">\n\n                                                <img decoding=\"async\" src=\"https:\/\/socialidea.it\/wp-content\/uploads\/2026\/04\/isamayabeauty.jpg\" title=\"isamayabeauty\" alt=\"isamayabeauty\" loading=\"lazy\" \/>\n                    \n\n                        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-89f9dda e-flex e-con-boxed convert--none bg--none no e-con e-parent\" data-id=\"89f9dda\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5d7455b e-con-full e-flex convert--none bg--none no e-con e-child\" data-id=\"5d7455b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-838f392 elementor-widget elementor-widget-petextwrapper\" data-id=\"838f392\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"petextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"text-wrapper\">\n\n    <p class=\"text-p p-large no-margin \"> (01).\n<br>OVERVIEW<\/p>\n\n<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4407dcb e-con-full e-flex convert--none bg--none no e-con e-child\" data-id=\"4407dcb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c06bb98 elementor-widget elementor-widget-petextwrapper\" data-id=\"c06bb98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"petextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"text-wrapper\">\n\n    <p class=\"text-p p-large no-margin \"> Isamaya Beauty is the global luxury brand that challenges traditional beauty standards through a provocative, technical, and gender neutral aesthetic. Founded on the visionary vision of Isamaya Ffrench, the brand merges industrial influences and bold design to offer products that are not simply makeup tools, but true objects of art and individual expression.  \n<br> <br>Every Isamaya creation is born to break the mold, but above all to celebrate an idea of beauty free from all boundaries.\n<\/p>\n\n<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-72fed3c e-con-full e-flex convert--none bg--none no e-con e-parent\" data-id=\"72fed3c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ba1cf37 e-con-full e-flex convert--none bg--none no e-con e-child\" data-id=\"ba1cf37\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0a35a56 elementor-widget elementor-widget-pesingleimage\" data-id=\"0a35a56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pesingleimage.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n        <div class=\"single-image single--image\" data-anim-image=\"true\" data-animation=\"block\" data-animation-direction=\"left\" data-settings=\"{duration=1.5;delay=0;stagger=0.1;pin=false;pinTarget=;scrub=false;item_ref_start=top;window_ref_start=bottom;item_ref_end=bottom;window_ref_end=top;out=false;start_scale=;end_scale=;inner_scale=true;block_direction=left;mask_start=}\">\n\n                                                <img decoding=\"async\" src=\"https:\/\/socialidea.it\/wp-content\/uploads\/2026\/04\/isamaya-3.jpg\" title=\"isamaya 3\" alt=\"isamaya 3\" loading=\"lazy\" \/>\n                    \n\n                        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-671ec01 e-con-full e-flex convert--none bg--none no e-con e-child\" data-id=\"671ec01\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a33642 elementor-widget elementor-widget-pesingleimage\" data-id=\"4a33642\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pesingleimage.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n        <div class=\"single-image single--image\" data-anim-image=\"true\" data-animation=\"block\" data-animation-direction=\"right\" data-settings=\"{duration=1.5;delay=0;stagger=0.1;pin=false;pinTarget=;scrub=false;item_ref_start=top;window_ref_start=bottom;item_ref_end=bottom;window_ref_end=top;out=false;start_scale=;end_scale=;inner_scale=true;block_direction=right;mask_start=}\">\n\n                                                <img decoding=\"async\" src=\"https:\/\/socialidea.it\/wp-content\/uploads\/2026\/04\/isamaya-2.jpg\" title=\"isamaya 2\" alt=\"isamaya 2\" loading=\"lazy\" \/>\n                    \n\n                        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a655daa e-flex e-con-boxed convert--none bg--none no e-con e-parent\" data-id=\"a655daa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1afd222 e-con-full e-flex convert--none bg--none no e-con e-child\" data-id=\"1afd222\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c495417 elementor-widget elementor-widget-petextwrapper\" data-id=\"c495417\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"petextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"text-wrapper\">\n\n    <p class=\"text-h3  no-margin \"data-animate=\"true\" data-animation=\"wordsUp\" data-settings=\"{duration=1.5;delay=0;stagger=0.04;pin=false;pinTarget=;scrub=false;item_ref_start=top;window_ref_start=bottom;item_ref_end=bottom;window_ref_end=top;out=false;inserted=false}\"> This is where we started: <\/p>\n\n<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73d557e elementor-widget elementor-widget-petextwrapper\" data-id=\"73d557e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"petextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"text-wrapper\">\n\n    <p class=\"text-p p-large  \"data-animate=\"true\" data-animation=\"linesUp\" data-settings=\"{duration=1.5;delay=0;stagger=0.1;pin=false;pinTarget=;scrub=false;item_ref_start=top;window_ref_start=bottom;item_ref_end=bottom;window_ref_end=top;out=false;inserted=false}\"> From the desire to translate a disruptive visual identity into global commercial success, navigating ultra-competitive markets and the language of contemporary luxury.\n<\/p>\n\n<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cee8678 e-con-full e-flex convert--none bg--none no e-con e-child\" data-id=\"cee8678\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f75321 elementor-widget elementor-widget-petextwrapper\" data-id=\"8f75321\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"petextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"text-wrapper\">\n\n    <p class=\"text-p p-large  \"data-animate=\"true\" data-animation=\"linesUp\" data-settings=\"{duration=1.5;delay=0;stagger=0.1;pin=false;pinTarget=;scrub=false;item_ref_start=top;window_ref_start=bottom;item_ref_end=bottom;window_ref_end=top;out=false;inserted=false}\"> Over time, our collaboration has focused on launching and expanding the brand in the UK and USA markets, markets where audiences demand not only quality, but an authentic and powerful narrative. We built a strategic path that placed Isamaya's uniqueness at the center: the alchemy between extreme design, professional performance, and an unconventional creative vision.\nWe chose an approach that integrated a bold video strategy with impactful media planning, capable of reaching the international premium target on the most relevant channels. \n\n<br><br>From managing full-funnel campaigns on Google and YouTube to optimizing the e-commerce experience, every action was data-driven to transform provocation into growth, establishing the brand as an absolute reference point in the luxury and genderless segment.<\/p>\n\n<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c8f2f1 e-con-full e-flex convert--none bg--none no e-con e-parent\" data-id=\"3c8f2f1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3342266 e-con-full e-flex convert--none bg--none no e-con e-child\" data-id=\"3342266\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e8966e0 elementor-widget elementor-widget-pesingleimage\" data-id=\"e8966e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pesingleimage.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n        <div class=\"single-image single--image\" data-anim-image=\"true\" data-animation=\"block\" data-animation-direction=\"left\" data-settings=\"{duration=1.5;delay=0;stagger=0.1;pin=false;pinTarget=;scrub=false;item_ref_start=top;window_ref_start=bottom;item_ref_end=bottom;window_ref_end=top;out=false;start_scale=;end_scale=;inner_scale=true;block_direction=left;mask_start=}\">\n\n                                                <img decoding=\"async\" src=\"https:\/\/socialidea.it\/wp-content\/uploads\/2026\/04\/isamaya-4.jpg\" title=\"isamaya 4\" alt=\"isamaya 4\" loading=\"lazy\" \/>\n                    \n\n                        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f890d67 e-con-full e-flex convert--none bg--none no e-con e-child\" data-id=\"f890d67\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6142795 elementor-widget elementor-widget-pesingleimage\" data-id=\"6142795\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pesingleimage.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n        <div class=\"single-image single--image\" data-anim-image=\"true\" data-animation=\"block\" data-animation-direction=\"right\" data-settings=\"{duration=1.5;delay=0;stagger=0.1;pin=false;pinTarget=;scrub=false;item_ref_start=top;window_ref_start=bottom;item_ref_end=bottom;window_ref_end=top;out=false;start_scale=;end_scale=;inner_scale=true;block_direction=right;mask_start=}\">\n\n                                                <img decoding=\"async\" src=\"https:\/\/socialidea.it\/wp-content\/uploads\/2026\/04\/isamaya-1.jpg\" title=\"isamaya 1\" alt=\"isamaya 1\" loading=\"lazy\" \/>\n                    \n\n                        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-98196f1 e-con-full e-flex convert--none bg--none no e-con e-parent\" data-id=\"98196f1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4c1e049 e-flex e-con-boxed convert--none bg--none no e-con e-child\" data-id=\"4c1e049\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-420cdb2 elementor-widget elementor-widget-petextwrapper\" data-id=\"420cdb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"petextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"text-wrapper\">\n\n    <p class=\"text-h3  no-margin \"data-animate=\"true\" data-animation=\"wordsUp\" data-settings=\"{duration=1.5;delay=0;stagger=0.04;pin=false;pinTarget=;scrub=false;item_ref_start=top;window_ref_start=bottom;item_ref_end=bottom;window_ref_end=top;out=false;inserted=false}\"> The result? <\/p>\n\n<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd72296 elementor-widget elementor-widget-petextwrapper\" data-id=\"bd72296\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"petextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"text-wrapper\">\n\n    <p class=\"text-p p-large  \"data-animate=\"true\" data-animation=\"linesUp\" data-settings=\"{duration=1.5;delay=0;stagger=0.1;pin=false;pinTarget=;scrub=false;item_ref_start=top;window_ref_start=bottom;item_ref_end=bottom;window_ref_end=top;out=false;inserted=false}\"> A 250% increase in online traffic and a significantly enhanced ROAS, which consolidated the brand as a new icon of provocative luxury in the premium segments of the UK and USA.\n<\/p>\n\n<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"template":"","meta":{"_acf_changed":false,"footnotes":""},"project-categories":[27],"class_list":["post-14688","portfolio","type-portfolio","status-publish","hentry","project-categories-beauty-fashion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Isamaya - Socialidea<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/socialidea.it\/en\/portfolio\/isamaya\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Isamaya - Socialidea\" \/>\n<meta property=\"og:description\" content=\"(01). 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