{"id":14702,"date":"2026-04-23T13:50:06","date_gmt":"2026-04-23T13:50:06","guid":{"rendered":"https:\/\/socialidea.it\/portfolio\/arrital\/"},"modified":"2026-07-27T15:51:02","modified_gmt":"2026-07-27T15:51:02","slug":"arrital","status":"publish","type":"portfolio","link":"https:\/\/socialidea.it\/en\/portfolio\/arrital\/","title":{"rendered":"Arrital"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14702\" class=\"elementor elementor-14702 elementor-14331\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t<div class=\"elementor-element elementor-element-371392e e-flex e-con-boxed convert--none bg--none no e-con e-parent\" data-id=\"371392e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b30c235 e-con-full e-flex convert--none bg--none no e-con e-child\" data-id=\"b30c235\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a68070f elementor-widget elementor-widget-petextwrapper\" data-id=\"a68070f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"petextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"text-wrapper\">\n\n    <p class=\"text-p p-large no-margin \"> (01).\n<br>OVERVIEW<br>\n\n<\/p>\n\n<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-32015b8 e-con-full e-flex convert--none bg--none no e-con e-child\" data-id=\"32015b8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-de6b260 elementor-widget elementor-widget-petextwrapper\" data-id=\"de6b260\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"petextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"text-wrapper\">\n\n    <p class=\"text-h3  no-margin \"data-animate=\"true\" data-animation=\"wordsUp\" data-settings=\"{duration=1.5;delay=0;stagger=0.04;pin=false;pinTarget=;scrub=false;item_ref_start=top;window_ref_start=bottom;item_ref_end=bottom;window_ref_end=top;out=false;inserted=false}\"> From Kitchen to Total Home Premium Living: Digital Repositioning\n<\/p>\n\n<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a5f9dc elementor-widget elementor-widget-petextwrapper\" data-id=\"6a5f9dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"petextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"text-wrapper\">\n\n    <p class=\"text-p p-large  \"> Arrital has undertaken a profound evolution to establish itself as a Total Home Premium brand, transforming its identity from kitchen manufacturer to curator of a complete, international living philosophy. A transition that requires radically changing how the brand tells its story: more editorial, broader, more lifestyle-oriented. \n\n<br><br>The objective: to lead the digital orchestration of this transition, ensuring that the new positioning doesn't remain confined to the brand book, but becomes a real, coherent experience capable of generating measurable value for the entire brand ecosystem.\n<\/p>\n\n<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e5cfadc e-con-full e-flex convert--none bg--none no e-con e-parent\" data-id=\"e5cfadc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-317613a elementor-hidden-mobile elementor-widget elementor-widget-pesingleimage\" data-id=\"317613a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pesingleimage.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n        <div class=\"single-image single--image\" data-anim-image=\"true\" data-animation=\"mask\" data-animation-direction=\"\" data-settings=\"{duration=1.5;delay=0;stagger=0.1;pin=false;pinTarget=;scrub=true;item_ref_start=top;window_ref_start=bottom;item_ref_end=bottom;window_ref_end=top;out=false;start_scale=;end_scale=;inner_scale=;block_direction=;mask_start=square;square_start=inset(0% 40% 40% 0% round 50px);square_end=inset(40% 0% 0% 40% round 50px)}\">\n\n                                                <img decoding=\"async\" src=\"https:\/\/socialidea.it\/wp-content\/uploads\/2026\/04\/arrital-07.jpg\" title=\"arrital-07\" alt=\"arrital-07\" loading=\"lazy\" \/>\n                    \n\n                        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f13e73 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-pesingleimage\" data-id=\"1f13e73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pesingleimage.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n        <div class=\"single-image single--image\" data-anim-image=\"true\" data-animation=\"mask\" data-animation-direction=\"\" data-settings=\"{duration=1.5;delay=0;stagger=0.1;pin=false;pinTarget=;scrub=true;item_ref_start=top;window_ref_start=bottom;item_ref_end=bottom;window_ref_end=top;out=false;start_scale=;end_scale=;inner_scale=;block_direction=;mask_start=square;square_start=inset(0% 20% 20% 0% round 50px);square_end=inset(20% 0% 0% 20% round 50px)}\">\n\n                                                <img decoding=\"async\" src=\"https:\/\/socialidea.it\/wp-content\/uploads\/2026\/04\/arrital-07.jpg\" title=\"arrital-07\" alt=\"arrital-07\" loading=\"lazy\" \/>\n                    \n\n                        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-03b795f e-con-full e-flex convert--none bg--none no e-con e-parent\" data-id=\"03b795f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f17c7ba e-con-full e-flex convert--none bg--none no e-con e-child\" data-id=\"f17c7ba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d13fe2 elementor-widget elementor-widget-pesingleimage\" data-id=\"7d13fe2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pesingleimage.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n        <div class=\"single-image single--image\" data-anim-image=\"true\" data-animation=\"block\" data-animation-direction=\"left\" data-settings=\"{duration=1.5;delay=0;stagger=0.1;pin=false;pinTarget=;scrub=false;item_ref_start=top;window_ref_start=bottom;item_ref_end=bottom;window_ref_end=top;out=false;start_scale=;end_scale=;inner_scale=true;block_direction=left;mask_start=}\">\n\n                                                <img decoding=\"async\" src=\"https:\/\/socialidea.it\/wp-content\/uploads\/2026\/04\/arrital-03.jpg\" title=\"arrital-03\" alt=\"arrital-03\" loading=\"lazy\" \/>\n                    \n\n                        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-72349e8 e-con-full e-flex convert--none bg--none no e-con e-child\" data-id=\"72349e8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-06b4f8a elementor-widget elementor-widget-pesingleimage\" data-id=\"06b4f8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pesingleimage.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n        <div class=\"single-image single--image\" data-anim-image=\"true\" data-animation=\"block\" data-animation-direction=\"left\" data-settings=\"{duration=1.5;delay=0;stagger=0.1;pin=false;pinTarget=;scrub=false;item_ref_start=top;window_ref_start=bottom;item_ref_end=bottom;window_ref_end=top;out=false;start_scale=;end_scale=;inner_scale=true;block_direction=left;mask_start=}\">\n\n                                                <img decoding=\"async\" src=\"https:\/\/socialidea.it\/wp-content\/uploads\/2026\/04\/arrital-04.jpg\" title=\"arrital-04\" alt=\"arrital-04\" loading=\"lazy\" \/>\n                    \n\n                        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e71a6be e-con-full e-flex convert--none bg--none no e-con e-parent\" data-id=\"e71a6be\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9bedaae e-con-full e-flex convert--none bg--none no e-con e-child\" data-id=\"9bedaae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3488432 elementor-widget elementor-widget-pesingleimage\" data-id=\"3488432\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pesingleimage.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n        <div class=\"single-image single--image\" data-anim-image=\"true\" data-animation=\"block\" data-animation-direction=\"right\" data-settings=\"{duration=1.5;delay=0;stagger=0.1;pin=false;pinTarget=;scrub=false;item_ref_start=top;window_ref_start=bottom;item_ref_end=bottom;window_ref_end=top;out=false;start_scale=;end_scale=;inner_scale=true;block_direction=right;mask_start=}\">\n\n                                                <img decoding=\"async\" src=\"https:\/\/socialidea.it\/wp-content\/uploads\/2026\/04\/arrital-05.png\" title=\"arrital-05\" alt=\"arrital-05\" loading=\"lazy\" \/>\n                    \n\n                        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3b08d6f e-flex e-con-boxed convert--none bg--none no e-con e-parent\" data-id=\"3b08d6f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7add9a4 e-con-full e-flex convert--none bg--none no e-con e-child\" data-id=\"7add9a4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cca8ca0 elementor-widget elementor-widget-petextwrapper\" data-id=\"cca8ca0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"petextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"text-wrapper\">\n\n    <p class=\"text-p p-large no-margin \"> (02).\n<br> APPROACH<\/p>\n\n<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aa38673 e-con-full e-flex convert--none bg--none no e-con e-child\" data-id=\"aa38673\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e3d6715 elementor-widget elementor-widget-petextwrapper\" data-id=\"e3d6715\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"petextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"text-wrapper\">\n\n    <p class=\"text-h3  no-margin \"data-animate=\"true\" data-animation=\"wordsUp\" data-settings=\"{duration=1.5;delay=0;stagger=0.04;pin=false;pinTarget=;scrub=false;item_ref_start=top;window_ref_start=bottom;item_ref_end=bottom;window_ref_end=top;out=false;inserted=false}\"> A Partnership to Bring the Vision to Life Digitally\n<\/p>\n\n<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6330af2 elementor-widget elementor-widget-petextwrapper\" data-id=\"6330af2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"petextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"text-wrapper\">\n\n    <p class=\"text-p p-large  \"data-animate=\"true\" data-animation=\"linesUp\" data-settings=\"{duration=1.5;delay=0;stagger=0.1;pin=false;pinTarget=;scrub=false;item_ref_start=top;window_ref_start=bottom;item_ref_end=bottom;window_ref_end=top;out=false;inserted=false}\"> We didn't enter downstream in the process, but sat at the same creative table from the very beginning. While the creative partner developed the visual rebranding, we worked in parallel to align the strategic direction across all digital fronts. \n\n<br><br>A multi-year partnership approach where identity choices and digital communication decisions were conceived together. Our role was clear: translate that new positioning into everything the brand does online\u2014website, advertising, CRM, tracking\u2014ensuring that every email, every campaign, and every pixel on the site told the same Premium promise in every market. \n<\/p>\n\n<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-810f206 e-con-full e-flex convert--none bg--none no e-con e-parent\" data-id=\"810f206\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d742671 e-con-full e-flex convert--none bg--none no e-con e-child\" data-id=\"d742671\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-030a94a elementor-widget elementor-widget-pesingleimage\" data-id=\"030a94a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pesingleimage.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n        <div class=\"single-image single--image\" data-anim-image=\"true\" data-animation=\"block\" data-animation-direction=\"right\" data-settings=\"{duration=1.5;delay=0;stagger=0.1;pin=false;pinTarget=;scrub=false;item_ref_start=top;window_ref_start=bottom;item_ref_end=bottom;window_ref_end=top;out=false;start_scale=;end_scale=;inner_scale=true;block_direction=right;mask_start=}\">\n\n                                                <img decoding=\"async\" src=\"https:\/\/socialidea.it\/wp-content\/uploads\/2026\/04\/arrital-06.png\" title=\"arrital-06\" alt=\"arrital-06\" loading=\"lazy\" \/>\n                    \n\n                        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-76f7894 e-con-full e-flex convert--none bg--none no e-con e-child\" data-id=\"76f7894\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f671bd0 elementor-widget elementor-widget-pesingleimage\" data-id=\"f671bd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pesingleimage.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n        <div class=\"single-image single--image\" data-anim-image=\"true\" data-animation=\"block\" data-animation-direction=\"left\" data-settings=\"{duration=2;delay=0;stagger=0.1;pin=false;pinTarget=;scrub=false;item_ref_start=top;window_ref_start=bottom;item_ref_end=bottom;window_ref_end=top;out=false;start_scale=;end_scale=;inner_scale=true;block_direction=left;mask_start=}\">\n\n                                                <img decoding=\"async\" src=\"https:\/\/socialidea.it\/wp-content\/uploads\/2026\/04\/arrital-06-1.jpg\" title=\"arrital-06-1\" alt=\"arrital-06-1\" loading=\"lazy\" \/>\n                    \n\n                        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ee2ace2 e-con-full e-flex convert--none bg--none no e-con e-parent\" data-id=\"ee2ace2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9260e0a elementor-widget elementor-widget-pesingleimage\" data-id=\"9260e0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pesingleimage.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n        <div class=\"single-image single--image\" data-anim-image=\"true\" data-animation=\"block\" data-animation-direction=\"right\" data-settings=\"{duration=1.5;delay=0;stagger=0.1;pin=false;pinTarget=;scrub=false;item_ref_start=top;window_ref_start=bottom;item_ref_end=bottom;window_ref_end=top;out=false;start_scale=;end_scale=;inner_scale=true;block_direction=right;mask_start=}\">\n\n                                                <img decoding=\"async\" src=\"https:\/\/socialidea.it\/wp-content\/uploads\/2026\/04\/arrital-08.jpg\" title=\"arrital-08\" alt=\"arrital-08\" loading=\"lazy\" \/>\n                    \n\n                        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f2d1acc e-flex e-con-boxed convert--none bg--none no e-con e-parent\" data-id=\"f2d1acc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3801554 e-con-full e-flex convert--none bg--none no e-con e-child\" data-id=\"3801554\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7902f76 elementor-widget elementor-widget-petextwrapper\" data-id=\"7902f76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"petextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"text-wrapper\">\n\n    <p class=\"text-p p-large no-margin \"> (03).\n<br> THE CHALLENGE<\/p>\n\n<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-374b88e e-con-full e-flex convert--none bg--none no e-con e-child\" data-id=\"374b88e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f245fae elementor-widget elementor-widget-petextwrapper\" data-id=\"f245fae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"petextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"text-wrapper\">\n\n    <p class=\"text-h4  no-margin \"data-animate=\"true\" data-animation=\"wordsUp\" data-settings=\"{duration=1.5;delay=0;stagger=0.04;pin=false;pinTarget=;scrub=false;item_ref_start=top;window_ref_start=bottom;item_ref_end=bottom;window_ref_end=top;out=false;inserted=false}\"> Translate an evolved aesthetic into a high-performing digital ecosystem, making the new identity operational in preparation for the crucial Milan Furniture Fair appointment.<\/p>\n\n<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f54154 elementor-widget elementor-widget-petextwrapper\" data-id=\"6f54154\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"petextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"text-wrapper\">\n\n    <p class=\"text-p p-large  \"data-animate=\"true\" data-animation=\"linesUp\" data-settings=\"{duration=1.5;delay=0;stagger=0.1;pin=false;pinTarget=;scrub=false;item_ref_start=top;window_ref_start=bottom;item_ref_end=bottom;window_ref_end=top;out=false;inserted=false}\"> The project involved revising the website UI to immediately reflect the new visual language and activating a full-funnel advertising strategy to support the event and sustain the local sales network. We structured tailored marketing automation journeys for B2B and B2C audiences, integrating lead generation systems to transform awareness into qualified contacts.  \n<br> <br>A journey that continues with the structural evolution of information architecture and local SEO, so that the new Arrital is recognizable and high-performing at every stage of the user experience.<\/p>\n\n<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4507d9f e-con-full e-flex convert--none bg--none no e-con e-parent\" data-id=\"4507d9f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8e81038 elementor-widget elementor-widget-pesingleimage\" data-id=\"8e81038\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pesingleimage.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n        <div class=\"single-image single--image\" data-anim-image=\"true\" data-animation=\"block\" data-animation-direction=\"right\" data-settings=\"{duration=1.5;delay=0;stagger=0.1;pin=false;pinTarget=;scrub=false;item_ref_start=top;window_ref_start=bottom;item_ref_end=bottom;window_ref_end=top;out=false;start_scale=;end_scale=;inner_scale=true;block_direction=right;mask_start=}\">\n\n                                                <img decoding=\"async\" src=\"https:\/\/socialidea.it\/wp-content\/uploads\/2026\/04\/arrital-02.png\" title=\"arrital-02\" alt=\"arrital-02\" loading=\"lazy\" \/>\n                    \n\n                        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-774dfa6 e-con-full e-flex convert--none bg--none no e-con e-parent\" data-id=\"774dfa6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a7c18e1 elementor-hidden-mobile elementor-widget elementor-widget-petextwrapper\" data-id=\"a7c18e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"petextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"text-wrapper\">\n\n    <p class=\"text-h5  no-margin \"> \"Repositioning doesn't live in manuals, but in the coherent experience the brand offers at every touchpoint\"<\/p>\n\n<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22266c0 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-petextwrapper\" data-id=\"22266c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"petextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"text-wrapper\">\n\n    <p class=\"text-h5  no-margin \"> \"Repositioning doesn't live in manuals, but in the coherent experience the brand offers at every touchpoint\"<\/p>\n\n<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"template":"","meta":{"_acf_changed":false,"footnotes":""},"project-categories":[18],"class_list":["post-14702","portfolio","type-portfolio","status-publish","hentry","project-categories-furniture-design"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Arrital - Socialidea<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/socialidea.it\/en\/portfolio\/arrital\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Arrital - Socialidea\" \/>\n<meta property=\"og:description\" content=\"(01). 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